I am delighted to introduce this whitepaper, a collaboration between two experts who I know very well and have huge respect for: Sumira, an NHS clinical health psychologist who also partners with pharmaceutical clients to improve patient engagement, and Steve, an inspiring patient advocate with a long career in the pharmaceutical industry.

In the past, both have independently challenged and evolved my understanding of the importance of patient communication and its link to patient outcomes. Now working in partnership, these two unique individuals bring a fresh perspective and valuable, practical recommendations which will move this important conversation forward.

I invite you to dive deeper into this whitepaper, to learn more about navigating the nocebo effect though patient engagement.